Getting Started

Marketers supporting a direct sales force are constantly being asked to do more with less. Some Examples:

* From your CEO - "We need a 100% increase in leads in the next month"
* From Sales - "The leads you send over a garbage. Our team needs to spend weeks qualifying them - we need better leads"

As Vice President of Marketing for Manticore Technology, a leading provider of on-demand demand generation software, I face these same challenges on 3 fronts:

1) Generating sales leads for our growing business
2) Talking with our customers about their experience in generating sales leads
3) Working with our development team in developing Virtual Touchstone, our demand generation solution.

Through my Demand Gen Blog, I'll be examining challenges that B2B marketers in the tech industry face and start a discussion of best practices in the industry.

Enjoy!